b.from buildto business
For AI app builders & first-time SaaS founders

You built the app.
Now build the business.

The code works. The site is live. But the customers? They're not showing up. I've been there. I help founders figure out what's missing between launching a product and getting it into people's hands.

Find your launch gaps I've been in your shoes

No hype. No guaranteed growth. Just practical help from someone who's built it.

✓Built by a real founder — not an agency playbook
✓For early-stage builders — even if you have zero users
✓Practical next steps — no magic-funnel promises
The problem nobody warns you about

Building the product is only half the job.

AI made it possible to make something real in a weekend. It didn't automatically teach us how to turn that product into a business. Does any of this sound familiar?

01

"I launched. Nobody came."

You hit publish, shared the link, and waited. You expected at least a trickle of users. Instead: silence.

02

"I don't know who to reach."

Your app can do plenty. But who has a painful enough problem to need it, and how do those people find solutions?

03

"I keep adding features."

It's tempting to fix a quiet launch by building more. Sometimes what you need isn't another feature. It's a clearer path to customers.

Your app might not have an idea problem. It might have a get-found problem.

Let's find out →
A small, useful place to start

Let's figure out what happens after "ship it."

You don't need a 40-page growth strategy. You need someone who can look at your situation, see the gaps, and help you decide what to do next.

We'll talk through your app, your audience, your current website and launch approach. I'll help you see the business questions behind the product decisions — with a grounded, prioritized action plan.

This is founder-to-founder launch guidance. I'm not selling ads management or claiming to be a full-service marketing agency.

The Launch Gap Audit

Founding offer
  • Who your earliest customers actually are
  • Whether your website says what they need to hear
  • How buyers might discover you (search, communities, outreach)
  • What analytics and signals to start watching
  • Your top three next moves, in priority order
$250Founding-client pilot · 60-minute session
Clear, fixed scope
Ask about an audit

No promise of sales or revenue. This is a working session to help you make better-informed launch decisions.

Why I care

I know what it's like to build something and hear nothing.

You don't need someone to tell you that you should have "done marketing." You need someone who remembers what it felt like not to know the next step.

In February 2026, I launched ThirdProof, a SaaS product I built with AI-assisted development. I knew the product. I knew the technology. I assumed that putting it online was most of the battle.

Then came seven months without a sale. Eventually my first customer was a UK law firm of around 160 people. A second international customer followed within weeks. That didn't make every challenge disappear, but it taught me how different a working product is from a working business.

I'm also a developer and longtime entrepreneur who helped build a retail business that sold millions in products. I know the technical work, the business details, and the mistakes that come from learning them out of order.

Now I want to help other founders get to those lessons sooner.

Good questions

Before we talk.

You should know what this is — and what it isn't.

Is this only for vibe-coded or AI-built apps?

No. It's for early-stage software founders who can build but haven't yet figured out customer discovery, positioning, and getting their first users. AI-assisted builders are just a group I particularly understand.

What if I have zero users or zero revenue?

That's a good time to have this conversation. We can look at the basics before you spend another few months building more features or throwing money at ads.

Will you run my marketing campaigns?

No. My offering is business-launch guidance: identifying customer and discoverability gaps, understanding useful data, and helping you prioritize a practical plan. I won't pretend to be a done-for-you marketing agency.

Will you guarantee my first paying customer?

No. No honest advisor can guarantee sales. What I can do is share practical experience and help you avoid the launch mistakes I made.

Do I have to buy a session to ask a question?

Not at all. Tell me a little about what you've built. If a working session seems useful, we'll discuss it. If it's not a fit, I'll say so.

Let's start a conversation

What did you build?

Tell me what you've launched, what's happening, and where you're stuck. We can figure out whether a Launch Gap Audit would actually help.

Good starting point:"I built [what it does]. I've launched it. Right now I'm struggling with [the missing piece]."
Tell me where you're stuck.

No pitch deck needed. A few honest sentences will do.

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